About Mantra
In 2004, Mantra, with the intention of bridging this gap, launched ethnic pret ; ready-­to wear in its classical form with six point sizing, consistent fits, contemporary styling and great quality. By applying anthropometric sizing techniques, western design methodology and pattern making tools to traditional Indian textiles, Mantra offers a product that has the best of both worlds.
The Indian apparel industry has a strong connection with thesocio­economic life of the people. Historically, the market sharefor men’s apparel in India has been significantly larger than thatfor women’s apparel. But the scenario is changing fast. By 2020,women’s apparel is slated to have a 42% share in the totalapparel market which is 2% above the projected market shareof men’s apparel. This is predominantly because more womenare stepping out of their homes, travelling to urban areas, joiningthe work force and generally becoming more independent,economically and otherwise. Their wardrobes had beentraditionally limited to home wear and special occasion wear,but now they have an overwhelming need to dress differentlyand smartly on a daily basis. The burgeoning demand andsubsequent growth of women’s apparel is directly linked to theincreasing empowerment of women in India.For the last 10 years, Mantra has been in the fray to fuel thisgrowth. We believe that our clothes empower women and addan extra verve to their lives. We take immense pride in being partof this quiet revolution. Be it in our design philosophy, workculture or in our all­ women management team, our principlesare very clear. We do everything in our power to bring women tothe for
Much before we adopted this slogan, we chose to be Indian and do Indian.The look, the feel and even the smell of our textiles inspires us to createbeautiful clothes. The wealth of weaves, prints, embroideries and crafts aroundus is an unfathomable resource that amazes as it teaches us every day. Ourdesign philosophy has been moulded to bring the best out of this centuries-old heritage.
“To make Mantra a globally accessible brand through the realm of e-commerce."
“To create fashion thatempowers women. Toredefine ethnic wear as aproduct that is closelylinked to the Indian ethos indesign sensibility with allthe advantages of awestern wear brandstandardized sizing,consistent fits andimpeccable quality.”
Mantra is a design house that believes that contemporary design can be culled out of the Indian textile heritage. We create ethnic wear that appeals to the modern, cosmopolitan woman. To adapt to lifestyle changes, Indian women need wardrobe solutions to suit their multiple social roles and needs. The ethnic wear industry, being a loosely organized setup is still fumbling with consistent delivery in sizing, styling and quality. There is a vacant niche for apparel for the discerning customer who has a deep appreciation of Indian textiles but wants the advantages of a western wear brand – standardized sizing, seasonal styles and impeccable quality.
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